Service Features
1 SMART BASKETS AND CARTS
2 COLOUR-CODED SIGNAGE
3 CONVEYOR BELT SYSTEM
4 SHOPPING LIST AND AR GEOLOCATION
5 ONLINE SHOPPING AND DELIVERY SERVICES
SMART BASKETS AND CARTS
Through RFID technology, our baskets and trolleys can identify the items being put into them.
These baskets and trolleys are tagged with QR codes, which, when scanned, will link its identification number and contents with the user’s phone via the Mustafa Connect app or website.
Each time an item is placed in the basket, the details get updated on the app or website.
This allows for users to make payments online without having to wait in long queues to check their items out.
COLOUR-CODED SIGNAGE
Mustafa Connect aims to improve the navigability of the store, and this is done through the use of colour. Each level is divided into zones based on the direction from the escalators, and the signage in each zone is colour-coded accordingly.
CONVEYOR BELT SYSTEM
Staff members at designated drop-off points at the store assist customers by keying in a unique OTP generated by the Mustafa Basket system to ensure better security and prevent baskets from getting mixed up.
The conveyor belt whirs into action, transporting the customers items to the basket pick-up points located in level 1 of the store, close to the exits.
The customer can then collect their packed goods at the collection points after they make their purchase.
SHOPPING LIST AND AR GEOLOCATION
Shopping List is a feature exclusive to the Mustafa Connect app. It tracks and compiles your frequent purchases, such as your weekly groceries, and provides personalized recommendations, helping you streamline your shopping experience and discover new products tailored to your preferences.
Augmented Reality (AR) Geolocation suggests the nearest route to products in your shopping list, as well as cheaper alternatives, thus giving you a glimpse of the broad variety in the store.
ONLINE CATALOGUE AND DELIVERY
The online catalogue showcases the vast variety of products available, and the delivery services, in partnership with Grab, allows for users to shop from the comfort of their own homes.
