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About

From a small business selling food in a makeshift shop, to the sprawling emporium it is today, Mustafa Centre a departmental shopping complex, known for its wide variety of affordable products and its 24/7 service.

Mustafa Connect aims to streamline the user experience while retaining the charm of having everything under one roof.

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Target Audience

  • Frequent & Infrequent Visitors of Mustafa

  • Aged 30 - 65 years old

Application

  • Personalised Shopping List Feature

  • AR Geolocation via Bluetooth Beacon

Service

  • RFID Baskets & Carts for Ease of Check-Out System

  • Vertical Conveyor Belt to Streamline Shopping Experience of moving through different levels of Mustafa.

We aim for...

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​CONVENIENCE

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EFFICIENCY

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PERSONALISATION

Service Blueprint

Bachelor of Arts (Hons) in Design Practice

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Nanyang Academy of Fine Arts

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University of Arts London

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