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RESEARCH

SURVEY RESULTS

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Out of 51 participants, only 37.3% of people

sometimes or frequently shop at Mustafa.

Majority of respondents who frequent Mustafa Centre go mainly for groceries, cosmetics, and household appliances.

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People most liked the pricing, variety of products, and convenience, but disliked the crowdedness, disorganisation, and customer service.

Any other feedback about your experience?
It should start home delivery
There is always scope for improvement
Any experience that you would like to share?
Pleasant experience
..
NIL
When it gets crowded stop temporaryly new customers
What are some suggestions for improvement?
Customer service
Customer service must be improved
Expand the walking space
Pls organise the items so it is easily accessible
They should frequently remove expired products from the counter(specially. Food items)
Crowds can be managed better More check out counters required
..
Can have a digital app to check stock! To prevent customers from not finding what they want when they are at Mustafa
Can keep isles free of product

Bachelor of Arts (Hons) in Design Practice

Nanyang Academy of Fine Arts

University of Arts London

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