

INTERVIEW INSIGHTS #1
1) Hello! Firstly, could you introduce yourself to us?
My name is Priyanka, I am 37 years old and I'm currently working as a domestic helper in Singapore, but I am from Punjab, India.
2) Do you come to Mustafa regularly?
Yes, my employer and I make monthly trips to Mustafa for groceries. I personally come here as well on some of my day-offs to buy clothes and items to ship back to my family in India.
​
3) What are some of the issues you have faced while shopping in Mustafa?
The language barrier, speaking to you now is a relief to me as I can’t speak English very well. I often have trouble communicating with staff for help in trying to find items that I need. It is also very crowded at times, since I come here on my days-off, so even approaching a staff is difficult for me.
My employer also likes to buy items in bulk since we come monthly, so there is a lot to carry up and down the store.
4) Based on your struggles here, why do you still shop at Mustafa?
The products are cheap here, there is a wide range of variety and it’s all under one roof. Plus, I’m familiar with a lot of these products as they have them back home in India.
5) What do you wish Mustafa would do better in?
I guess better crowd management, it becomes difficult for me to navigate and move around in the store. I wish the queues for check out would move faster as well, sometimes I can spend hours here just trying to get around or buy my stuff.
In the first interview, a 37-year-old domestic helper from Punjab, India, discussed her shopping experiences at Mustafa. Despite facing challenges like a language barrier and crowded conditions during bulk shopping, she values Mustafa for its affordability and
diverse product range. Improvement suggestions included better crowd management and faster checkout queues.